Design

Roland DGA Partners with Adobe at Adobe MAX 2017

Unique interactive attendee workshops were among the offerings.

Published

6 years ago

November 2, 2017

Roland DGA (Irvine, CA) recently collaborated with Adobe® at Adobe MAX in Las Vegas, supplying advanced digital wide-format printers for unique interactive attendee workshops. The event attracted thousands of designers, photographers, web developers, video makers, illustrators, educators and other creative professionals from around the world for seminars, workshops, networking, and more.

A joint project with Coca-Cola®, Adobe and Roland in the Adobe exhibition booth enabled visitors to design and print graphics for personalized bottles of Coke®. Attendees used Adobe Illustrator® to create their custom label designs and a Roland TrueVIS™ VG-640 printer/cutter to print and cut the labels in one step.

Roland also equipped the popular Russell Brown workshop, this year themed “Max Madness & The Circus of Light.” The exhibit was a special black-lit showcase featuring fluorescent graphics on decorative pillows, printed with a Roland Texart™ RT-640 dye-sublimation printer.

To learn more about Roland DGA, visit rolanddga.com. For more information on Adobe MAX, visit max.adobe.com.

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