Watch It Now! Justifying the Cost of Digital Displays

Your customers have heard about digital displays and the unparalleled advantages they offer to capture consumer attention and drive engagement. They re not inexpensive, but there are ways to justify the investment to buyers. How? With programmatic advertising.

This new way of selling digital signage happens automatically, negating the need for third-party agencies or dedicated sales teams. Watch Samsung Electronics America’s Russell Abdullah and Ben Sewell discuss what programmatic advertising is and how it works; how digital displays can generate ad revenue by connecting buyers and sellers; and why understanding digital displays is vital to the future of every signage professional’s business.

Moderated by Signs of the Times Editor-in-Chief Mark Kissling.