Design

SEGD Awards — Savvy Gourmet

A N’Awlins eatery receives a tasty design treatment.

Published

16 years ago

October 24, 2007

Jacob Rieskamp Signs of the Times October 2007 Issue

In October’s Signs of Your Times column, ST featured a gallery of select winners from the Society for Environmental Graphic Design’s (SEGD) annual Design Awards competition. This month, the display of victors from SEGD’s pool of 340 submissions continues.

The Savvy Gourmet, a combination catering outfit, cooking school and kitchen-supply shop, opened in New Orleans in 2005 in what had been an abandoned auto garage. Zande + Newman Design (New Orleans) principal Adam Newman created “bold, yet down-to-earth” environmental graphics. Cherokee Porcelain Enamel Co. (Knoxville, TN) fabricated the system’s architectural signs and identifiers, and Digital Industries (Jacksonville, FL) created the soft-sided signage. Ironically, the project was installed two weeks before Katrina. In its aftermath, although it suffered no damage, the Savvy Gourmet’s purpose transformed. Newman said, “The owners returned after the storm and created a café setting that served as a social center as the residents coped with the loss. That’s what it remains to this day.”

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