Business Management

Selling Signs

Five tips for closing that sale

Published

18 years ago

February 27, 2006

Jennifer Flinchpaugh Signs of the Times March 2006 Issue

Here are a few ideas for making your most common marketing tool — your business card — more effective.

Carry business cards with you at all times. Hand them out at events you attend and give them to people in organizations with which you’re involved. Provide them an incentive for referrals.

Use professional, eye-catching graphics on your cards. You’d use balanced design, borders, pictorials, etc. on your signage, so use them on your marketing materials too. And consult with a printing professional for specific advice.

Don’t waste the space on the back of your business card. In the space, you can:

1) list the benefits your signs can provide

2) list the products and services you offer

3) provide a map to your signshop

4) provide a coupon/special offer

5) relist the information from the front of your business card, but in another language, for your bilingual customers

Related Topics:Business Management February 2006

click to Comment(Comment)

Up Next

Double-Digit Growth

Don't Miss

Effective Advertising in 2D

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.