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Sign Client Wants Typo Kept in Truck Graphics

The misspelling captured just as much if not more attention.

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A Profitable Error

Once misspelled “landscaping” as “lanscaping” on a client’s work truck — offered to fix it for free but he gets plenty of leads with the ‘wrong’ truck graphic!

Source: Jeff Thomas, Crossroad Sign, Lynnwood, WA

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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