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Sign Companies on Their Own and Employee Morale

DO YOU OR DON’T YOU: The #1 way to improve morale may surprise you — hint: it’s not money.

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QUESTION:

Does your sign company have the level of positive morale that management wants?

Yes: 74%

  • We have a great team. It’s taken us a while to get here. Kissed a lot of frogs along the way. I’ve learned to cut loose people who can’t or won’t adapt to our culture. — Dawn Homa, Signarama Brighton, Brighton, CO
  • No negativity, as tough as things are for us now. Everyone is staying positive. — Doug Bray, Alpine Sign & Lighting, Dallastown, PA
  • It is something we are constantly monitoring and encouraging. Performing well helps. — Melanie Harden, Creative Sign Designs, Tampa, FL
  • We prefer positivity. Nobody has time for people trying to bring everyone down. Jonathon Yasko, North American Signs, South Bend, IN
    Morale is critical to any type of operation. We put a lot of effort into making sure that morale is very positive. — Harold Pedley, Sign Engineering, San Juan, PR
  • We have a great team and always support each other. Snacks help too. — Becky Sandgren, AP Corp, Sykesville, MD

No: 26%

  • Recent personnel changes of the site manager are causing some anxiety with the team. Who will be the replacement? How will they all get along? — Jim Brewer, Tennessee Sign Co., Murfreesboro, TN
  • Although our level of positive morale is good, we are looking toward moving to the next level. — Caleb Miller, Signarama Sugar Land, Stafford, TX
  • We’re getting there. — Earl Charles, Branded Sign Solutions, Helena, MT
  • It’s ok but we would like it to be great. — Kelley Campbell, Specialty Graphic Solutions, Vancouver, WA
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One Quick Question:

What’s the one best way your sign company could improve the morale of its employees?

Raise their pay
15%
Improve/introduce healthcare benefits
3%
Improve/introduce other benefits
2%
Provide (more or better) perks at work
17%
Recognize accomplishments, communicate
42%
Other (advancement opportunities, four-day workweek)
22%

How would you describe your own morale at work?

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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