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Sign Company Owners and Managers on 2024 Sales Goals and More

DO YOU OR DON’T YOU: What most impacted profits and how the 2025 sign market will compare to this year.

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QUESTION:

Do you think your company will achieve its sales goal by year end?

Yes: 62%

  • Our forecasting puts us right on target with our goals. — Zach Gehring, Grasshopper Wholesale Signs, Farmington Hills, MI
  • We’ve built a dedicated and motivated team that is deeply committed to achieving our goals. — Torey Rouillon, National Branding, Troy, MI
  • Hustle and diversity in products. — Myke Baugh, Roughrider Signs & Designs, Jamestown, Nd
  • Had a robust first quarter. — Lynne Holton, Odesign, Green Bay, WI
  • We are still as busy as we have always been. — Louise Fischer, Trimline Signs & Graphics, Rocky Mountain House, AB, Canada
  • We are on pace to exceed our 2024 revenue goal with no signs of slowing down on the horizon. — Thomas Nance, Signarama Downtown, Louisville, KY

No: 38%

  • Lots of personnel issues this year leading to turnover and attrition. — Dominic Tancredi, Woodshed Stage Art, Cleveland, OH
  • Human resources issues, cannot hire qualified help that stays long enough to invest the time to properly train. When we do they immediately begin putting in applications at our competition looking for more money. — Michael Crowder, Crowder Signs, Gainesville, GA
  • Our pipeline is not as full as it usually is at this time of the year. A lot of our ‘in-process’ projects have a 2026 completion timeframe. — Angela Hensarling, Boyd Sign Systems, Englewood, CO
  • We’re on our fifth consecutive month under our goals, pretty much breaking even, still haven’t figured out why. — Marco Milliotti, Image360 South Orlando, Orlando, FL
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One Quick Question:

Which of the following has had the greatest impact on your profits this year?

How do you think the economy for the 2025 sign market will compare to 2024?

 

What’s the Brain Squad?

Ready to share your thoughts on issues important to signage pros in the pages of Signs of the Times magazine? If you’re an owner or top manager of a US or Canadian-based sign company, you can sign up to participate in our quick, inspirational, five-minute monthly surveys at signsofthetimes.com/brainsquad.

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