Sign Company Owners and Managers on Their Own Brand Building

QUESTION:

Do you regularly take action to consciously build your brand?

Yes: 68%

• Helps future business to come our way. — Martino Laltrella, Calvi Electric Co., Egg Harbor Township, NJ
• Monthly newsletter sent via Constant Contact and social media. Ad hoc social media posts. — Melanie Harden, Creative Sign Designs, Tampa, FL
• Email, marketing, labels on product and shipment, apparel. — Tom Schnurr, Sequoia Signs & Graphics, Pacheco, CA
• Making sure our community knows what we can produce and manage is essential to growing our business. — Karrie Brock, Fastsigns of Toledo, Toledo, OH
• We refresh our logo every 3-4 years to keep it vibrant for our employees and customers, just like any major national brand. — Louis DeSantis, Sign Shop Illuminated, Colorado Springs, CO
• I have a cartoon character of me and most of my customers know who/what the logo is. — Geoff Orlick, Quality Designs Ltd, Campbell River, BC, Canada
• We have a freakin’ YouTube show! — Rick Ream, Media 1 Wrap This, Sanford, FL

No: 32%

• Most of our work comes to us through word of mouth … we’ve got all the work we can handle. I’m 74 and have no interest in expanding. — John Miller, Signs by Autografix, Branford, CT
• My finished work will speak for itself. Some people will see a difference in workmanship and in turn want me to do their work. — Cindy Gillihan, Gilly’s Super Signs, Placerville, CA
• There is no plan involved [but I] might read something to spur action on my part. — Rita Siprak-Weill, Minuteman Press Annapolis, Annapolis, MD

One Quick Question:

Which one attribute is most central to your company brand?

One Quick Question:

Which one facet of your company is the biggest component of your company’s brand?