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Sign Effectz Invests in ADA Compliant Signage Business

The investment is in manufacturing equipment, additional staff and outside specialists.





Sign Effectz (Milwaukee) has announced a major investment in its ADA (Americans with Disabilities Act) compliant wayfinding signage business line. The company’s investment is in manufacturing equipment, additional staff and outside specialists.

The goal is to accelerate its share of this strategically important business line. “There is a strong need in the market for a sign company that partners with contractors and property owners to meet their target occupancy dates,” said Sign Effectz President Adam Brown. “Navigating a multitude of ADA signage codes and regulations on your own can be daunting… Sign Effectz is well positioned to assist customers with ADA compliant wayfinding signs.”

In 2020, Sign Effectz constructed and built out a manufacturing department that includes several CNC machines to perform 3D routing, 3D engraving, material lamination and detailed sign assembly. These machines are specific to the ADA sign industry and are essential in performing the high-level details required for ADA-compliant braille signage. The company also has the staff and core competencies to simultaneously improve the company’s external marketing communications as well as its internal processes.

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