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Manager's To Do

Sign Marketing Campaigns Kick Off January’s To-Do List

Three companies describe their plans, plus more manager’s tasks.

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DEC. 29-JAN. 4

EMPLOYEES Michael Crowder, Crowder Signs (Gainesville, GA), will be streamlining work to keep two part-time helpers and himself busy. Since Covid, full-time employees have shown up untrained and either quit the first week or stayed until they have enough knowledge to get a job in the higher-paying metro ATL area, he says. (For more, see page 28.)

JAN. 5-11

PLANNING “Sit down with your marketing staff to discuss a calendar,” advises Torey Rouillon, National Branding (Troy, MI). “This helps everyone stay on the same page and remember key events throughout the year that should be highlighted.”

MARKETING Mark Marshall, Bakers’ Signs & Manufacturing (Conroe, TX), will be starting a social media campaign to highlight the year’s signs by covering a different sign type each day of the week.

JAN. 12-18

CUSTOMERS Initiating a customer-satisfaction survey or feedback campaign is on the docket for John DiNunzio, IdentiCom Sign Solutions in Farmington Hills, MI. “January is a great time to reconnect with clients, gain insights into their experiences and tailor upcoming services based on their input,” he says.

JAN. 19-25

MANAGEMENT Reviewing insurance policies and asking for alternative quotes make this month’s to-do list for Jim Brewer, Tennessee Sign Co. (Murfreesboro, TN).

DIGITAL Meanwhile, checking dashboards of SEO subscriptions is a task Jeffrey Chudoff, Fastsigns of Maple Shade (Maple Shade, NJ), has set for himself.

JAN. 26-FEB. 1

OPERATIONS “In January 2025, Perspective1 will kick off the year with a focused marketing push to amplify our presence in Florida’s commercial signage market,” says Brandon Goldmintz, Perspective1 (Lutz, FL). “Through a mix of digital advertising, targeted social media campaigns, and direct client engagement, we’ll emphasize our reliability and quality work.” Can’t argue with that!

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