Sign Marketing Efforts Lead July’s To-Do List

JUNE 29-JULY 5

STAFFING Torey Rouillon, National Branding (Troy, MI), will make sure of adequate coverage in July. “It’s a popular PTO month,” she says, “and the team feels better taking time off when they know their responsibilities are in good hands.”

JULY 6-12

FACILITY Get in touch with your electric utility. Many offer free energy audits, giving you more ideas on how to cut down on your electrical consumption. Some water utilities do the same.

CUSTOMERS Improve client retention and satisfaction with a customer loyalty program, possibly integrating new technology trends or digital platforms, suggests Bobby Jordan, Fastsigns of White Marsh-Joppa (Joppa, MD). Analyze the client feedback to develop strategies for personalized engagement.

JULY 13-19

MARKETING “Post more to your story/reels on Instagram and Facebook,” advises Mallory Lynn, Signarama Brighton (Brighton, CO). “This really drives more engagement to your page. Some signshops are doing awesome things in this space. Make sure to follow them, too!”

JULY 20-26

FINANCES Set up a time to see your banker. Look for ways to use idle cash, reduce interest and improve cash flow. Set up a credit line now even if you don’t think you’ll ever need it — you never know.

MARKETING, PART DEUX Shaun Ensign, Legacy Sign Group (Westville, IN), will be hiring professional photographers for recent sign projects/installations. Quality photos matter!

JULY 27-AUG. 2

OUTREACH “This year we are really excited to be partners in sponsorship in several local community events,” says Chad Lawson, Sign Pro of Skagit Valley (Mt. Vernon, WA). “Word of mouth is still our number one.”