Sign Pro Offers Customers a Blunt Education, and More Reader Thoughts from Our October Issue

On Recent Issues and Articles

• What’s new is always interesting. — Stuart Matelsky, Westchester Sign and Maintenance, Yonkers, NY
• Been enjoying your work in general. We are thankful for having a solid publication for our industry. — Bob Norman, Guthman Signs, Sarasota, FL

How Do We Educate Our Customers?

• With the increased use of websites like Vistaprint, it feels like our customers are being dumbed down to think all design/print/signs should be cheap and quick. What are some good reminders for signmakers to help navigate that conversation with the customer? I find myself being very blunt with them, which isn’t a bad thing, but I feel this could be a good platform for others’ suggestions. — Cory Marcin, EP-Direct, Fond Du Lac, WI

Reader Request Granted

• I would love to see more how-to articles on basic day to day sign making instead of these massive sign projects and exotic car wraps. — Chad Lawson, Sign Pro of Skagit Valley, Mount Vernon, WA

EDITOR’S REPLY: Chad, we try very hard to balance the massive projects with those more within the reach of all sign companies. Both articles in this issue (see pages 20 and 26) feature projects every sign company should be able to do.

Looking for a Way Out

• What is the best way to sell a small sign company? — Robert Burke, Burke Enterprise, Oakdale, CT
• Exit strategies… always a topic of conversation here. — Nonnie Luther, Cadillac Sign Co., Norwood, NC

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