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Sign Pro Offers Customers a Blunt Education, and More Reader Thoughts from Our October Issue

Plus, a couple of signshop owners seek exit strategies.

Published

3 years ago

October 8, 2021

Signs of the Times Staff Signs of the Times October 2021 Issue

On Recent Issues and Articles

What’s new is always interesting. — Stuart Matelsky, Westchester Sign and Maintenance, Yonkers, NY
Been enjoying your work in general. We are thankful for having a solid publication for our industry. — Bob Norman, Guthman Signs, Sarasota, FL

How Do We Educate Our Customers?

With the increased use of websites like Vistaprint, it feels like our customers are being dumbed down to think all design/print/signs should be cheap and quick. What are some good reminders for signmakers to help navigate that conversation with the customer? I find myself being very blunt with them, which isn’t a bad thing, but I feel this could be a good platform for others’ suggestions. — Cory Marcin, EP-Direct, Fond Du Lac, WI

Reader Request Granted

I would love to see more how-to articles on basic day to day sign making instead of these massive sign projects and exotic car wraps. — Chad Lawson, Sign Pro of Skagit Valley, Mount Vernon, WA

EDITOR’S REPLY: Chad, we try very hard to balance the massive projects with those more within the reach of all sign companies. Both articles in this issue (see pages 20 and 26) feature projects every sign company should be able to do.

Looking for a Way Out

What is the best way to sell a small sign company? — Robert Burke, Burke Enterprise, Oakdale, CT
Exit strategies… always a topic of conversation here. — Nonnie Luther, Cadillac Sign Co., Norwood, NC

REACH OUT! We always love to hear from you. Send your Inbox letters to us at editor@signsofthetimes.com.

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.