Woulda Coulda Shoulda

Sign Pro Wanted to Channel Seinfeld Character

Challenge his precision at your own risk.

Published

1 year ago

January 9, 2025

Signs of the Times Staff Signs of the Times January 2025 Issue

Things you wanted to say to frustrating clients, but didn’t.

“No sign for you!” as in the Seinfeld “Soup Nazi” episode.

The job was simple, an exterior non-illuminated blade and illuminated building sign, and an illuminated interior sign. When we installed the interior, the client, an endodontist, was happy before the installer walked away. At 11 p.m. that evening I received an email stating that one of the letters was slightly off — by 2mm. He wanted us to come back out and adjust a letter 2mm on an 8-ft. sign. When I went back the next day, I wanted to rip the entire sign off the wall and refund his money.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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