Woulda Coulda Shoulda

Sign Pro Wanted to Channel Seinfeld Character

Challenge his precision at your own risk.

Published

4 months ago

January 9, 2025

Signs of the Times Staff Signs of the Times January 2025 Issue

Things you wanted to say to frustrating clients, but didn’t.

“No sign for you!” as in the Seinfeld “Soup Nazi” episode.

The job was simple, an exterior non-illuminated blade and illuminated building sign, and an illuminated interior sign. When we installed the interior, the client, an endodontist, was happy before the installer walked away. At 11 p.m. that evening I received an email stating that one of the letters was slightly off — by 2mm. He wanted us to come back out and adjust a letter 2mm on an 8-ft. sign. When I went back the next day, I wanted to rip the entire sign off the wall and refund his money.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.