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Sign Pros Nearly Split on Whether to Buy Online Advertising

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QUESTION:

Excluding email marketing, do you invest dollars in online advertising?

Yes: 46%

  • PPC [pay per click] campaigns bring us quite a few views and actions (calls, requests for directions, website visits). — Melvin La Pan, FASTSIGNS, Augusta, Ga
  • Pay per click. — Brett Jeltema, Fresh Coast Signs and Graphics, Spring Lake, Mi
  • We invest in SEO and SEM. — David Gonzalez, Skymark Signs, Toronto
  • Directory listings. — Frank Murch, Signs for San Diego, Oceanside, CA
  • Google Ads, AdWords and/or social media. — Several companies
  • Facebook, Google only. — Chad Lawson, Sign Pro of Skagit Valley, Mount Vernon, WA
  • Every place possible: Facebook, Twitter, Google, Bing & local TV. — Heather Jack, FASTSIGNS, Oklahoma City, Ok

No: 54%

  • Just have not implemented it yet, staff very busy the way it is, and we all know how [hard] it is to find additional help. — Bryant Margison, Margison Graphics and Signs, New Castle, In
  • Have not found the right ROI for advertising my particular services. — Keith Davis, Krd Design, Chester Springs, Pa
  • Width and depth of our client base, combined with reputation in the area eliminates the need to spend. — Larry Mitchell, SignChef, El Dorado Hills, Ca

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Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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