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Buzz Session

Sign Pros Nearly Split on Whether to Buy Online Advertising





Excluding email marketing, do you invest dollars in online advertising?

Yes: 46%

  • PPC [pay per click] campaigns bring us quite a few views and actions (calls, requests for directions, website visits). — Melvin La Pan, FASTSIGNS, Augusta, Ga
  • Pay per click. — Brett Jeltema, Fresh Coast Signs and Graphics, Spring Lake, Mi
  • We invest in SEO and SEM. — David Gonzalez, Skymark Signs, Toronto
  • Directory listings. — Frank Murch, Signs for San Diego, Oceanside, CA
  • Google Ads, AdWords and/or social media. — Several companies
  • Facebook, Google only. — Chad Lawson, Sign Pro of Skagit Valley, Mount Vernon, WA
  • Every place possible: Facebook, Twitter, Google, Bing & local TV. — Heather Jack, FASTSIGNS, Oklahoma City, Ok

No: 54%

  • Just have not implemented it yet, staff very busy the way it is, and we all know how [hard] it is to find additional help. — Bryant Margison, Margison Graphics and Signs, New Castle, In
  • Have not found the right ROI for advertising my particular services. — Keith Davis, Krd Design, Chester Springs, Pa
  • Width and depth of our client base, combined with reputation in the area eliminates the need to spend. — Larry Mitchell, SignChef, El Dorado Hills, Ca

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].



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