Design

Signage that Won

Palladeo sows signage seeds for CA grocery chain.

Published

17 years ago

August 4, 2007

MaryKate Moran Signs of the Times August 2007 Issue

When a northern California grocery chain needed new signage, it turned to full-service firm Palladeo, which turned to artist Sheryl Chapman and its own eight-color VUTEk PressVu 180 printer.

Palladeo’s Glenn Marckwardt said the chain “didn’t want to look like ‘Any Grocery Store, USA.’”After having purchased the most beautiful produce she could find, Chapman mixed opaque watercolors and digital media to create bright canvas banners that resembled old produce labels. Combining these with tasty murals printed on maple-veneer plywood, which marked each section of the store, produced the right “eclectic” mix. When the chain’s representatives first saw the designs, they “started smiling, ear-to-ear.”

Palladeo is printing all the signage for the 100+ stores. The first signs for the redesign were installed in October 2006.

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