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Letter to the Editor

A reader writes in to share his thoughts on sign design.




Signmaker Stephen Salzberg recently wrote to share his thoughts on sign design: My purpose is to alert upscale facilities that poor sign design, like rust, gradually erodes the sophistication of a new structure it’s identifying. Accordingly, I am championing the call for capable signage designers to be hired in lieu of on-campus employees, whose qualifications sometimes border on two-color yard sale signs.

As the former founder and principal of Corporate Image of Illinois, an architectural sign design and consultation firm that enjoyed over 37 years of serving Chicagoland’s trophy properties with upscale signage, I find it tragic that, especially in Florida, sign design takes a back seat to the repeating mantra, “How cheap can we get it?”



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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