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Signmakers Should Be Hosting More Q&A Sessions on Social Media

A new, curious audience awaits on multiple platforms.

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Ask Me Anything

One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a special interest (such as signs). As such, take inspiration from Reddit’s hugely popular question-and-answer format and host your own Ask Me Anything (AMA) to engage with local customers. Don’t want to risk revealing too much about the clients you serve? Make it a product Q&A. Facebook Live and YouTube let you broadcast using your own webcam and microphone, which is preferable if you want to create webcasts that look somewhat professional with high-quality audio and video. Instagram Live is more limited, as it only lets users broadcast from its mobile app, so you will need to plug your mic into your phone to amp up the quality.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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