Brainstorms

Signmakers Should Be Hosting More Q&A Sessions on Social Media

A new, curious audience awaits on multiple platforms.

Published

3 years ago

September 5, 2022

Signs of the Times Staff Signs of the Times September 2022 Issue

Ask Me Anything

One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a special interest (such as signs). As such, take inspiration from Reddit’s hugely popular question-and-answer format and host your own Ask Me Anything (AMA) to engage with local customers. Don’t want to risk revealing too much about the clients you serve? Make it a product Q&A. Facebook Live and YouTube let you broadcast using your own webcam and microphone, which is preferable if you want to create webcasts that look somewhat professional with high-quality audio and video. Instagram Live is more limited, as it only lets users broadcast from its mobile app, so you will need to plug your mic into your phone to amp up the quality.

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.