Brainstorms

Signmakers Should Be Hosting More Q&A Sessions on Social Media

A new, curious audience awaits on multiple platforms.

Published

3 years ago

September 5, 2022

Signs of the Times Staff Signs of the Times September 2022 Issue

Ask Me Anything

One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a special interest (such as signs). As such, take inspiration from Reddit’s hugely popular question-and-answer format and host your own Ask Me Anything (AMA) to engage with local customers. Don’t want to risk revealing too much about the clients you serve? Make it a product Q&A. Facebook Live and YouTube let you broadcast using your own webcam and microphone, which is preferable if you want to create webcasts that look somewhat professional with high-quality audio and video. Instagram Live is more limited, as it only lets users broadcast from its mobile app, so you will need to plug your mic into your phone to amp up the quality.

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.