Brainstorms

Signmakers Should Be Hosting More Q&A Sessions on Social Media

A new, curious audience awaits on multiple platforms.

Published

2 years ago

September 5, 2022

Signs of the Times Staff Signs of the Times September 2022 Issue

Ask Me Anything

One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a special interest (such as signs). As such, take inspiration from Reddit’s hugely popular question-and-answer format and host your own Ask Me Anything (AMA) to engage with local customers. Don’t want to risk revealing too much about the clients you serve? Make it a product Q&A. Facebook Live and YouTube let you broadcast using your own webcam and microphone, which is preferable if you want to create webcasts that look somewhat professional with high-quality audio and video. Instagram Live is more limited, as it only lets users broadcast from its mobile app, so you will need to plug your mic into your phone to amp up the quality.

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.