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Signs of Gold Develops Classy Sign Program for Real Estate Office

Lancaster, NY agency now makes an impression

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Real-estate agents have a bad reputation. My father has been a real-estate agent for 33 years; he’s often bemoaned misperceptions and stereotypes that have provided obstacles for doing business. Whether it be a bad experience with an agent who lacks follow-through or transparency, or a simple mistrust of anyone who’s paid on commission, or hundreds of other reasons, real-estate agents’ stigma remains.
A simple way for a real-estate agency to gain trust? Invest in signage that projects a positive image. Lancaster, NY’s Nichol City Realty made this prudent move by hiring Williamsville, NY’s Signs of Gold Inc. to build a sign system for its campus.
After having devised the system using Adobe Illustrator software, proprietor Francis Lestingi and his son, Stephen, built a series of mahogany signs for the program. Using a handheld saber saw and carving chisels, Signs of Gold built a double-sided, post-mounted, 3 x 5-ft. entry sign, a 28-in.-sq. cantilevered panel, and a 10 x 55-in., building-fascia sign, all of which were gilded with 23.75K goldleaf and installed with scroll brackets fabricated by Old Dutchman’s Wrought Iron Inc. (Getzville, NY).
 

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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