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Signs of the Times Editor Talks Trends on YouTube Series

Mark Kissling and Media 1 Wrap This’ Dale Salamacha also cover ST’s history, recent redesign and more at the 2022 ISA International Sign Expo.




ST Editor-in-Chief Mark Kissling and Media 1’s Dale Salamacha talk shop at the 2022 ISA International Sign Expo.

Signs of the Times (Cincinnati) is the subject of the most recent episode of Media 1 Wrap This’ YouTube series, “Industry Update with Signs of the Times.”

In the episode, Media 1 co-owner and longtime columnist for Signs of the Times’ Shop Operations column, Dale Salamacha, chats with ST Editor-in-Chief Mark Kissling about the magazine’s little-known origin story, the change in ownership to SmartWork Media in 2020, and the many new features introduced to the magazine in an April 2021 redesign.

The episode was filmed, as were many others in the Media 1 series, at the 2022 ISA International Sign Expo in Atlanta. To watch the full interview, click here (and here for the outtakes). 

Highlighted among the new content is the Signs of the Times Brain Squad, a survey group of more than 200 — and growing — owners and top managers of sign companies in the US and Canada whose monthly survey responses provide valuable data and content for the magazine. For more information about the Brain Squad, click here.

Salamacha and Kissling also talk about cost-pricing trends, the challenge of finding and retaining new employees and other contemporary topics of interest.

To subscribe to the Media 1 Wrap This YouTube channel, click here.




Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?

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