News

Signs: Taylor-made for Marketing

A new textbook addresses signs for university marketing classes.

Published

19 years ago

April 10, 2006

Wade Swormstedt Signs of the Times April 2006 Issue

In June 2001, this page lauded the addition of a sign-age component to the Small Business Administration (SBA) website (go to www.sba.gov and then click on Starting Your Business”). Four years later, SBA has evolved one step further with its publication of On-Premise Signs as Storefront Marketing Devices and Systems, in conjunction with the Signage Foundation for Communication Excellence. You could classify this latest book as an adjunct to The Signage Sourcebook, which was also jointly funded by the SBA and the Foundation. This sequel has a long title, but it’s also long overdue.

Because now, this book

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.