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Signs: Taylor-made for Marketing

A new textbook addresses signs for university marketing classes.

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In June 2001, this page lauded the addition of a sign-age component to the Small Business Administration (SBA) website (go to www.sba.gov and then click on Starting Your Business”). Four years later, SBA has evolved one step further with its publication of On-Premise Signs as Storefront Marketing Devices and Systems, in conjunction with the Signage Foundation for Communication Excellence. You could classify this latest book as an adjunct to The Signage Sourcebook, which was also jointly funded by the SBA and the Foundation. This sequel has a long title, but it’s also long overdue.

Because now, this book

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