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Signshop Combats “Internet Pricing” with New Equipment

“It’s definitely been a game-changer for us,” said the owner.

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Harwood Signs, Granite Quarry, NC | Credit: Harwood Signs

A signshop in Granite Quarry, NC is capitalizing on election season thanks to the addition of new equipment, the Salisbury Post writes.

In years past, the shop would turn down candidates because “we couldn’t compete with internet pricing,” Drew Harwood, owner of Harwood Signs, told the paper. That’s no longer the case, however, thanks to the recent purchase of a flatbed printer and a flatbed cutting table with a router.

“With this equipment on hand now, it’s definitely been a game-changer for us,” he said. As a result, the shop has been swamped during the past six months making signs and banners for almost 20 candidates.

“[Business partner] Justin [Overcash] and I laugh and talk about getting another flatbed printer, where when we first bought this one we were scared to death about making a purchase like this,” Harwood told the Post. “Now we’re looking to see if the market will maintain where we should be running two because half the time it seems like we’re fighting over who is going to be using the flatbed.”

Read more at the Salisbury Post.

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