Woulda Coulda Shoulda

Signshop Done With Limousine Liberal

His suit clashed with his repeated requests.

Published

2 weeks ago

May 5, 2025

Signs of the Times Staff Signs of the Times May 2025 Issue

PHOTO: ISTOCKPHOTO

Things you wanted to say to frustrating clients, but didn’t.

“Don’t show up in a thousand-dollar outfit claiming you own a nonprofit and don’t have money leftover for signage.”

We donate close to $30,000 in signage and heavy discounts for fire, police, military and kids sports every year. Our client had asked us to donate to their cause and we were happy to give. Once the donated amount had been awarded and the signs delivered, the client continued to ask for more all the while dodging the question of who was paying for the additional signage. When brought up, the client looked at me and said, “We’re a nonprofit.” As if our company’s mission statement was to make profit and give it to them.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.