News

Sign War: Local Businesses Take Jabs at Each Other

The funny back-and-forth is getting nationwide attention.

Published

4 years ago

April 28, 2021

A friendly fracas has broken out between a couple of Virginia small businesses who are waging a war of words with their outdoor signage, as documented by WSLS.com.

It all began, the article notes, with a message from Bridge Kaldro Music Store that read, “Hey Super Shoes, want to start a sign war?”

Like a good sport, Super Shoes obliged, writing, “Hey Bridge Kaldro! Our shoe strings are stronger than your guitar string.”

To which the music store replied, “Your shoestrings never got anyone a date.”

Since then, the stores have been poking fun at each other’s businesses and drawing nationwide attention via social media. A Facebook group that’s tracking the battle is up to 24.7K members.

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.