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SignWeb Audience Profile

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SignWeb is the Internet’s leading sign industry portal, providing industry news and product information to 4000 unique visitors each day. The following information was obtained in the most recent SignWeb Visitor Survey:

  • 58% are presidents or owners
  • 33% have 11 or more employees
  • 52% work in vinyl or commercial sign companies
  • 11% electric sign manufacturer
  • 8% sign erection and maintenance
  • 3% in-house sign production
  • 3% environmental graphics design
  • 2% sign broker
  • 1% outdoor advertising plant
  • 3% OEM, distributor or manufacturers’ rep.

SignWeb visitors take ACTION!

  • 45% researched new product information
  • 27% click on an advertiser link
  • 25% search the Professional Services Directory
  • 17% got answer or resolved a problem with information from SignWeb
  • 12% click on banner ads
  • 6% specified or purchased based SignWeb information
  • 12% researched trade show information

SignWeb visitors get their information from non-traditional sources!

  • 63% attended one or fewer trade shows in 2004
  • 32% did not attend any trade shows last year).
  • 55% of visitors do not subscribe to Signs of the Times magazine
  • 15% don’t currently subscribe to any trade magazines

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