SignWeb Audience Profile

We bring the decision-makers to you

Published

18 years ago

April 18, 2006

Jacob Rieskamp Signs of the Times April 2006 Issue

SignWeb is the Internet’s leading sign industry portal, providing industry news and product information to 4000 unique visitors each day. The following information was obtained in the most recent SignWeb Visitor Survey:

58% are presidents or owners
33% have 11 or more employees
52% work in vinyl or commercial sign companies
11% electric sign manufacturer
8% sign erection and maintenance
3% in-house sign production
3% environmental graphics design
2% sign broker
1% outdoor advertising plant
3% OEM, distributor or manufacturers’ rep.

SignWeb visitors take ACTION!

45% researched new product information
27% click on an advertiser link
25% search the Professional Services Directory
17% got answer or resolved a problem with information from SignWeb
12% click on banner ads
6% specified or purchased based SignWeb information
12% researched trade show information

SignWeb visitors get their information from non-traditional sources!

63% attended one or fewer trade shows in 2004
32% did not attend any trade shows last year).
55% of visitors do not subscribe to Signs of the Times magazine
15% don’t currently subscribe to any trade magazines

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.