Softening Signs

This article originally appeared at our sister publication, Big Picture.

EVENT AND SOFT signage really can set the scene for an exciting moment. A big concert, huge game, or even a nice gathering all can be elevated by encapsulating soft signage. That’s where you come in and transform an arena into a branded experience, or even a parking lot into a VIP hangout. As a shop owner, you have the power to take your local businesses’, teams’, and bands’ events to the next level. Make sure they know that!

Mandel Graphic Solutions
Milwaukee, WI

Mandel Graphic Solutions in Milwaukee, WI, installed printed fabric towers at a local event promoting Harley Davidson’s CVO Limited motorcycle. They even created a welcoming parking lot entrance for pre-existing Harley owners who were attending the event. To print the project, Mandel Graphic Solutions used an SPC Panthera S4 3.2 dye sublimation printer, and a Klievrik GTC 101-3500 Dye Sublimation Fixation Calendar onto TVF’s 3-ounce Flag Elite media.

Go Graphix
Longmeadow, MA

Go Graphix in Longmeadow, MA, adorned the XL Center in Hartford, CT, with dynamic red graphics to promote the arena’s upcoming events. Among the attractions were Disney on Ice, Cirque du Soleil, The Harlem Globetrotters, and more. The XL Center wanted a design to wrap around the entrance lobby and give their event center a true professional feel, and Go Graphix delivered. To print the project, Go Graphix used an wide-format printer onto different kinds media.