Some Shops Swear by Their Mission Statements, Others Let Their Work Do the Talking

Do you or don't you? We asked your peers if they have an official vision/mission statement for their business.

Published

1 year ago

November 8, 2022

Signs of the Times Staff Signs of the Times November 2022 Issue

QUESTION:

Do you have an official vision / missions / values statement for your business?

Yes: 49%

We do our hiring and reviews off of how our team aligns with our vision/mission/core values. Super important to us! — Alexandra Lund, Bismarck Sign Co., Bismarck, ND
I believe the vision sets the tone of the organization. — Earl Walker, Image360 Tucker, Tucker, GA
We have a Fastsigns Mission Statement and the team knows our internal corporate values. — Karrie Brock, Fastsigns of Toledo and Maumee, Toledo, OH
To always produce a good product at a good price. — Cindy Gillihan, Gilly’s Super Signs, Placerville, CA

No: 51%

Recent new ownership of business and have not established any yet. Small signshop — not many employees. — Shayla Bell, 3 Rivers Sign – dba Highway 35 Signs, Onalaska, WI
I understand why others have them, but I’ve thought most I have seen are a little over the top. — Ben Phillips, Phillips Signs Inc., Seaford, DE
We have not taken the time to sit and pound one out. Too busy just trying to keep the doors open. — Yvette Bryars, Sign Designs Now, Kingwood, TX
There’s no point; the area needs signs, and I make signs. — Jake Zani, Rule Signs & Graphics, Randolph, VT
I wish I did! — Chrysanna Hanes, Sign Art Group, Tampa, FL

QUESTION:

On a scale of 1 to 10 (1 being least satisfied, 10 being most), how satisfied are you with your company culture?

1
3%
2
6%
3
1%
4
1%
5
3%
6
10%
7
11%
8
27%
9
25%
10
13%

For more on company culture, see page 22.

One Quick Question:

At your sign company, are you more of a friend, a boss or neither?

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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