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Some Sign Pros See Business Opportunities with Cold Weather

Do you or don't you? But a majority don’t have very warm feelings for winter, as our Brain Squad explains.

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QUESTION:

Do you like winter?

Yes: 42%

  • We are thankful for every season. While it does put a hold on the in-ground installations, we begin doing inside signage and outdoor non-ground installs. — William Hylton, Cardinal Blueprinters Inc., Blacksburg, VA
  • Outdoor activities, like ice skating, skiing. — Jan McCarthy, Inkspot Design Inc., Chicago
  • Lighting repair sales increase. Margins are higher on those types of projects. — Ronny Skipper, Seiz Sign Co., Hot Springs, AR
  • Always loved the cold and snow. I’m a fall baby, so I just love this time of year. — Mallory Lynn, Signarama Brighton, Brighton, CO

No: 58%

  • Basically, winter in Minnesota sucks all around. — Steven Carpenter, Archetype, Minneapolis
  • Cold working conditions. — John Little, LittlesLogos, Winston-Salem, NC
  • I know it is the holiday season, but from a business standpoint, winter tends to slow down sales and limit outside operations. — Rob Tafflock, Tafflock Custom Signs & Graphics, East Northport, NY
  • Cold weather makes it hard to motivate our outside install team. I don’t blame them. — Bobby Lynett, PA Signs, Scranton, PA
  • I’m that person who runs around the office with a sweater on in the middle of August. — Heather Jack, Fastsigns Oklahoma City, Oklahoma City
  • I prefer to stay warm. — Mike Cowen, Numeritex Displays Inc., Murray, KY

QUESTION:

How do you expect to feel on January 2, 2023?

QUESTION:

Which facet of the sign business are you most determined to improve/grow in 2023?

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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