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Some Sign Pros See Business Opportunities with Cold Weather

Do you or don't you? But a majority don’t have very warm feelings for winter, as our Brain Squad explains.





Do you like winter?

Yes: 42%

  • We are thankful for every season. While it does put a hold on the in-ground installations, we begin doing inside signage and outdoor non-ground installs. — William Hylton, Cardinal Blueprinters Inc., Blacksburg, VA
  • Outdoor activities, like ice skating, skiing. — Jan McCarthy, Inkspot Design Inc., Chicago
  • Lighting repair sales increase. Margins are higher on those types of projects. — Ronny Skipper, Seiz Sign Co., Hot Springs, AR
  • Always loved the cold and snow. I’m a fall baby, so I just love this time of year. — Mallory Lynn, Signarama Brighton, Brighton, CO

No: 58%

  • Basically, winter in Minnesota sucks all around. — Steven Carpenter, Archetype, Minneapolis
  • Cold working conditions. — John Little, LittlesLogos, Winston-Salem, NC
  • I know it is the holiday season, but from a business standpoint, winter tends to slow down sales and limit outside operations. — Rob Tafflock, Tafflock Custom Signs & Graphics, East Northport, NY
  • Cold weather makes it hard to motivate our outside install team. I don’t blame them. — Bobby Lynett, PA Signs, Scranton, PA
  • I’m that person who runs around the office with a sweater on in the middle of August. — Heather Jack, Fastsigns Oklahoma City, Oklahoma City
  • I prefer to stay warm. — Mike Cowen, Numeritex Displays Inc., Murray, KY


How do you expect to feel on January 2, 2023?


Which facet of the sign business are you most determined to improve/grow in 2023?

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.




Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?

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