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Something Is Fishy

California muralist Steve Davidson provides aquatic d

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As I drove down the Pacific Coast Hwy. (PCH) one day, a huge building drew my attention. The Wheel Store is a San Diego-area operation that sells custom wheels and hubcaps. Its on-premise identity, however, definitely needed help. Its 1970s-era, faded, red and blue stripes stood against a white background with weathered signs that identified the store. The business was attempting to sell wheels

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Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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