Editor's Note

ST Comes Bearing Gifts

Sign project stories are your gifts to us.

Published

1 month ago

December 11, 2025

Mark Kissling Signs of the Times December 2025 Issue

‘TIS THE SEASON to give and to receive, and we have so very many items to give, which we hope you receive:

We regularly update our website with news and online extra posts. Make it a point to check us out every day at
signsofthetimes.com.

Don’t miss a single issue of Signs of the Times. Extend (or start) your free subscription at signsofthetimes.com/subscribe. Readers in the US have their choice of the print magazine, digital edition or both.

Start your mornings with our e-newsletter bulletins at the top of your inbox each Monday, Tuesday, Wednesday, Friday and Saturday. We bring you articles, news, a daily tip and more. Sign up at signsofthetimes.com/bulletins.

Raise your profile in the industry in 2026 by sharing your projects, opinions and more through our inspirational five-minute monthly Brain Squad surveys. If you’re the owner or top manager of a sign company in the US or Canada, join at signsofthetimes.com/brainsquad.

Check out and follow us on any or all of our social media channels: Facebook, LinkedIn, Instagram and X. Find us at the names beneath the icons to the left.

Participate in our upcoming 2026 Big Survey, as well as receive our Real Deal scenarios in advance of publication to add your comments by signing up at signsofthetimes.com/research.

Finally, let us know what’s on your mind anytime by emailing us at [email protected]. Your ideas are like gifts to us. Have a great holiday and see you next year!

5 Smart Tips from This Issue

Find examples of time-saving tools in our overview on the subject. (Tech Products)
Learn the easy way what four shops learned the hard way. (Lessons in Electric Sign Manufacturing)
Hone in on what really drives all sales and make it work for you. (Dale Salamacha)
Create a message for 2026 to reinforce to your team through the year. (Maggie Harlow)
See the areas that the Brain Squad feels most affect their profitability. (Buzz Session)

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.