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ST Update February 2017

Casino signs, digital license plates and more



Take a gamble
The Lucky Dragon Casino & Hotel is among the latest casino/resort venues to launch on the Las Vegas Strip, and features some unusual signage: each identifier is in Chinese first and English second, a nod to both an increase in Asian travelers in recent years and owners’ goals to create an authentic Asian experience on the Strip. To wit, many staff members of the 27,500 square-foot casino are bilingual, five restaurants have been dubbed “contemporary Chinese” and tea service “normally reserved for dignitaries on official Chinese state visits” is available to all guests, according to press materials.

Crowning achievement
One of the most recent installations in the American Sign Museum is the 14-ft. tall Vic Cassano Pizza King sign. Originally manufactured by Globe Sign Company in Franklin, OH, the sign was removed in 2007 from a closed Cassano’s Pizza franchise located in the Finneytown area of Cincinnati. It sat outside awaiting restoration until recently, when Ron Campbell (U! Creative; Miamisburg, OH), who was spearheading the restaurant’s rebranding, discovered the museum possessed the pizza chain’s last remaining original sign. He contacted the Cassano family, then worked with the museum to restore the sign to its former glory. The refurbished sign was unveiled to Pizza King CEO “Chip” (Vic III) Cassano and President Chris Cassano on December 16 and will remain in the museum’s “Signs of Cincinnati” events area.

Signage protects pedestrians
Bikers and walkers in New York City are dying in traffic accidents at record rates, the New York Daily News reports, with 229 deaths in 2016 and 11 recorded in the first 13 days of 2017. In an op-ed, Paul Steely White, executive director of the advocacy group Transportation Alternatives, called for improvements to street signage and visibility measures. “The most reliable way to reduce traffic fatalities and serious injuries is by making physical street safety upgrades like pedestrian refuge islands, protected bike lanes and dedicated crossing signals to protect pedestrians from turning vehicles,” White wrote.

Wish granted
Orbus Exhibit & Display Group (Woodridge, IL) partnered with the Make-A-Wish Foundation in southern Nevada to help create a playground suitable for a local child. Trinity Sharrer, an 8-year-old Las Vegas native, lives with encephalopathy and is at risk for heat-triggered seizures. Her family requested an accessible, shaded playground with a misting system and water feature, and Orbus donated materials for sail-like canopies and supports.

License to thrill
Digital signage made its mark on the auto industry at the North American International Auto Show (NAIAS) in Detroit, where the first digital license plate was introduced in January. State legislatures in California and Florida have already approved the technology from San Francisco-based Reviver, a startup. Its creators say the rPlate will automate registration, assist in fleet tracking and display custom messaging while vehicles are legally parked. The technology is also being considered by Arizona’s DMV and Department of Transportation, as well as Texas legislators. For more information, visit




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