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Stream of Consciousness

Water isn’t everywhere. At least fresh water anyway.

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And from our "current" events department, we’ve learned that water, water isn’t everywhere. At least fresh water anyway. Reportedly, a whopping 20% of the world’s fresh-water supply is found in the five Great Lakes. Concerned some "straw and order" might be needed to keep other states and countries from diverting Michigan’s abundant liquid assets, Citizens for Michigan’s Future hired Mark Heckman, Mark Heckman Art (Grand Rapids, MI), to paint this billboard.

Did Heckman paint with watercolors? Did it drain his creativity? Was this sign project a wash? Do you think these dam H2O puns are all wet? If you want the answer to these and other questions, you’re up a creek.

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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