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Sending Your Press Releases to Signs of the Times

Here's a quick guide to help you get your company's big announcement on our website.

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Signs of the Times welcomes press releases from companies and associations for publishing on our website. Press releases are edited by the Signs of the Times team for content style. However, you can help us produce a better result by sticking to news-style writing when producing your press releases.

Here are some keys to writing better press releases:

  • Avoid blatant self-promotion.
  • Use facts to sell your product’s benefits, not adjectives. Instead of telling us that it’s “awesome,” tell us the features that make it so.
  • Avoid using the words “we,” “us,” or “ours.”
  • Use “it” or “its” when talking about a company rather than “they” or “theirs.”
  • Please send your press release in a format that we can easily copy and paste.
  • Please include a suggested headline with your press release. We might change the headline, but it helps to have your suggestion as a starting point.
  • We do not include the trademark or copyright symbols in press releases.
  • We often include a photo or two with press releases. If you send photos, please include captions to explain what’s going on in the image. If there are people in the photos, provide their names.
  • When in doubt about style or usage matters, refer to Associated Press style.
  • Please use American spelling.
  • And don’t forget to use a spell checker.

Send your press releases to us at [email protected].

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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