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Super Bowl Signs Now

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Signs Now New Orleans owner Michelle Gobert and her staff have produced wayfinding and directional signage for 16 of the last 18 Super Bowl events, so it wasn’t extraordinary to the players, staff, sponsors and fans who arrived for Super Bowl XLIX, at the University of Phoenix Stadium complex (Glendale, AZ), to find approximately 5,500 wayfinding and directional signs in place, all printed, cut and installed by Michelle and her staff. Interestingly, the group produced most the Super Bowl signage at its New Orleans shop, but printed roughly one-fifth at the Glendale stadium site, a week before the game.
Further, using Roland DGA’s SOLJET Pro 4 XR-640 printer, the shop contour-cut arrows, logos and wayfinding signage, and produced nametag sets for 53 players and 20 coaches. They also produced banners and background graphics — team-support signage — for the NFL office, and installed these in the media-center locker rooms and various hallways.
And, they printed and installed Super Bowl-themed backgrounds and signage for several television and media companies, which also required matching the NFL-specified colors, fonts, logos and team marks.
Michelle, an award-winning entrepreneur, said they often printed 12 hours a day.
Clearly energetic and passionate about her work, Michelle advances a creative and consultative approach in client relationships. She often evaluates their sign needs, and remedies, personally, which has helped her build a client base that ranges from small business owners to international, sporting-event executives.
We asked Michelle for big-job advice, because, on this one, she needed to be a CEO, sales executive, project manager, PR person and signmaker. “Plan for the unexpected,” she said, “because such jobs present a very dynamic environment.”
The 64-in.-wide, SOLJET Pro 4 XR-640 printer comprises an integrated, contour-cut system that allows seamless workflow for print-and-cut graphics. Its innovative printhead system fires Roland’s Eco-Sol MAX 2 ink in seven different droplets sizes. The printer also features nine different ink colors, including white, metallic silver and light black. The light-black ink ensures a neutral gray, which produces smooth gradations, natural skin tones and precision photographic images.
Roland said its newly reformulated white ink provides rich opacity and bright text, graphics and floods; the metallic-silver ink can be printed as a spot color or combined with CMYK to create hundreds of metallic colors and effects,
The printer images at speeds up to 528 sq. ft./hr.; it ships with Roland’s VersaWorks RIP software.
 

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