In all honesty, those of you west of the Eastern Time Zone can likely disregard this week’s newsletter. This will arrive in your inbox just before the United States Sign Council’s (USSC) Sign World Intl. tradeshow, which takes place at the Atlantic City (NJ) Convention Center this Thursday through Saturday, and you’re unlikely to pack up and traverse halfway (or further) across the country at the last minute.
However, I hope those of you within a day’s drive (or two-hour flight) of AC or Philadelphia, which is approximately an hour away, will consider attending Sign World. Tradeshows provide an invaluable function for the sign industry. The tradeshow floor enables signshop owners to browse a broad array of equipment and supplies essential to their operation under one roof, and for product purveyors to reach a “captive audience”; they allow attendees a convenient forum to connect with suppliers and potential partners who could bolster their business; and, numerous seminars that address diverse, relevant industry topics also provide industry professionals with resources, guidance or simply an insightful perspective.
In addition to the approximately 70 vendors with booths on the Sign World floor, the show features numerous seminar topics, which will be hosted in rooms within the Convention Center. They include:
• Dan Antonelli, owner of Graphic D-Signs (Washington, NJ) and a past Vehicle Graphics Contest winner, will expound on “Building a More Design-Centric Sign Company” and “Photoshop Design Techniques”;
• Certified Project Engineer Louis Cortina from Knoxville, TN-based architectural firm Michael Brady Inc. will cover “Sign Structures: The Good, the Bad and the Ugly”;
• And, Mitchell Goss from digital-sign provider ZeroIN (NYC) will address “What is Digital Signage, and How Can it Fit into Your Business?”
In addition to access to products and information, Sign World provides ample enjoyment. Unique to Sign World, its Bullpen features dozens of traditional signpainters and pinstripers who ply their trade on panels that are donated and auctioned to benefit an Atlantic City-area charity. Also, the middle aisle of the floor will display participants in USSC’s annual Design Awards competition. And, after the show concludes on Friday, a concert, Oh What a Night! A Tribute to Frankie Valli and the Four Seasons, will bring the Doo-Wop musical era to life for Sign World attendees. And, yes, you may have heard that Atlantic City has a few casinos…
Like every industry, the sign business benefits from a vibrant marketplace. More tradeshows provide more opportunities for shops to find ways to grow their business. Attending them is a vital way to support the industry’s associations. USSC has tremendously serviced the industry through its model-sign-code development, and its Foundation’s research on sign-legibility and safety. Its latest publication, The Economics of On-Premise Signs by Duke Univ. professor David McAdams, addresses the economic theories behind sign regulations.
Support your industry. Support your associations. Support their tradeshows. Support yourself.
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