I LOVE WORKING with our columnists. Each has a distinctive voice and plenty to say. It’s high time I heap some well deserved praise on our pantheon of sign pros.
Chris and Kathi Morrison have kept us up to date with Tech Products (and previous incarnations) since the ’90s! The sign company-owning couple from California has undoubtedly introduced thousands of readers to new technologies, products and areas of signmaking. Dale Salamacha has also educated and entertained us across three decades with Shop Operations — perhaps never better than this month.
Next, like any great songwriter, Business of Signs columnist Maggie Harlow has been burning up our charts from her first note in early 2020 — not a surprise from an industry CEO and the mother of rapper and recent SNL host Jack Harlow. And on the subject of musicians, my thanks to Mars Bravo, punk rocker turned sign professional, who’s moving into retrograde from writing Illuminated Signs to grow her business.
Taking over for 2023 is Eric E. Larsen, who’s already written a bunch for us on the importance of apprenticeship programs and marketing the industry to young people. Alternating with Eric will be Heidi Tillmanns on Leadership and Mentoring, stepping into a permanent role after crafting several valuable pieces on the topic this year.
To all our columnists: Our readers benefit from your wisdom, wit and warnings. Thank you!
5 Smart Tips from This Issue
- Explore the advantages and drawbacks of selling indoor and outdoor electronic kiosks. (Tech Products)
- Use identifiable architectural elements in signs to extend branding. (Familiar Faces)
- Consider creative uses of magnetic media beyond removable truck-door signs. (More Than Simply Sticking Around)
- Learn the important details of teaching project management to new employees. (Heidi Tillmanns)
- Proceed cautiously when one customer represents a large portion of your sales. (Maggie Harlow).
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