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Survey Confirms Digital Billboards’ Acceptance



A survey from Opinion Research Corp. found that 80% of U.S. adults believe digital billboards help alert drivers to important information and don’t distract them. A similar majority (76%) disagrees with efforts to ban billboards, and 70% disagreed with the statement, “I hate billboards.”
The poll, conducted in late August, confirms acceptance of digital billboards and DOOH advertising, says the Outdoor Advertising Association of America (OAAA), which commissioned the survey.
"People know a good thing when they see it," OAAA president and CEO Nancy Fletcher. "They understand, sometimes even better than politicians and regulators, when something is good for their communities and their businesses. Clearly, they agree digital billboards are good."
The results of a federal study that monitors drivers’ eye movements as they pass digital billboards are pending, but the OAAA downplays its industry impact, because it will lack policy recommendations.



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