La Crosse was founded in 1917 by Theodore Schultz.
Heading up a sales staff and sales reps across the US, Canada and Latin America.
Replaces John Kunze, retiring after 26 years with Watchfire.
Rogers will supervise digital graphics sales west of the Mississippi River.
When was the last time you really meant it?
A new wave of painted, carved signmakers emerges.
Unique and cheaper materials support signage landmarks.
On the morning of May 28, 2016, a fire started in the electronics of the marquee sign for the Goodman Theatre, Chicago’s oldest and largest nonprofit...
Timber Signs is a cut above the rest
Ortwein Sign adds iconic neon sign to historic Chattanooga Choo-Choo complex