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Taking Digital to New Heights

Team effort made hanger’s facelift fly

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What is full color, more than 10,000 square feet, has wings, but can’t fly? It’s not a bird, it’s not a plane, it’s Northwest Airlines’ new, digitally printed wall mural. The sign is impressive not only for its size, but also because of the innovation, patience, coordination and vision that made the mural a reality.

The project began in early 1995 when Drew Sternal of LA Ink, a full-service design firm in Minneapolis, was looking for fresh ways to use the Scotchprint

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