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The Big Dates for April

Mark your calendar for these April events.




7-9 While many of us yearn for the return of live events, we’re not quite there yet. Once again, the ISA Sign Expo ( will be virtual in 2021. Over three days, sign pros can make business choices while watching ISA’s useful demonstrations and “solution showcases,” plus a do a little network-building using the group’s curated networking opportunities — going by the cozy titles “fireside chats” and “speakeasies”.

7 It’s National Beer Day. Instead of merely drinking to celebrate today, why not also call your nearest microbrewery to do a little sales prospecting? With creative branding and high-energy logos, microbreweries can be seriously fun clients.

10 Today is The 100th Day of the Year. And an excellent point for a little self-assessment. How have you progressed on the goals you’ve set for yourself this year?

22 On Earth Day, audit your green credentials. Examine your processes and materials for eco-friendliness. Offer clients a clear, compelling option in all sales presentations (and on your website) to consider your sustainable solutions.

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