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The Big Dates for April

Mark your calendar for these April events.

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7-9 While many of us yearn for the return of live events, we’re not quite there yet. Once again, the ISA Sign Expo (signexpo.org) will be virtual in 2021. Over three days, sign pros can make business choices while watching ISA’s useful demonstrations and “solution showcases,” plus a do a little network-building using the group’s curated networking opportunities — going by the cozy titles “fireside chats” and “speakeasies”.

7 It’s National Beer Day. Instead of merely drinking to celebrate today, why not also call your nearest microbrewery to do a little sales prospecting? With creative branding and high-energy logos, microbreweries can be seriously fun clients.

10 Today is The 100th Day of the Year. And an excellent point for a little self-assessment. How have you progressed on the goals you’ve set for yourself this year?

22 On Earth Day, audit your green credentials. Examine your processes and materials for eco-friendliness. Offer clients a clear, compelling option in all sales presentations (and on your website) to consider your sustainable solutions.

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