Line Time

The Polite Form of IOAFS

The toned-down version of a decades-old expression.

Published

2 months ago

January 12, 2025

Signs of the Times Staff Signs of the Times January 2025 Issue

“It’s just signs!”

For customers, employees or anyone getting too emotional or carried away with the situation, this phrase reminds everyone that lives are not at stake and we can all take a breath.

Source: Karrie Brock, Fastsigns of Toledo, Toledo, OH

Related Topics:Featured sign companies in Ohio

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

click to Comment(Comment)

Up Next

Simple Advice for Simple Sign Jobs

Don't Miss

Phrase to Offer Peace of Mind to Sign Customers

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.