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Woulda Coulda Shoulda

The Price of the Sign Isn’t Whatever You Feel Like Paying

Some of my clients can be rather wishful thinkers.

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Things you wanted to say to frustrating clients, but didn’t.

“Here’s what I want to pay for …”

To customers who tell me what they want to pay for a particular sign or service. I always want to tell them that I can’t go to the gas station and tell the cashier what I want to pay for a gallon of gas.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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