Connect with us

Woulda Coulda Shoulda

The Price of the Sign Isn’t Whatever You Feel Like Paying

Some of my clients can be rather wishful thinkers.

mm

Published

on

Things you wanted to say to frustrating clients, but didn’t.

“Here’s what I want to pay for …”

To customers who tell me what they want to pay for a particular sign or service. I always want to tell them that I can’t go to the gas station and tell the cashier what I want to pay for a gallon of gas.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Advertisement

SPONSORED VIDEO

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

Promoted Headlines

Most Popular