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Woulda Coulda Shoulda

The Price of the Sign Isn’t Whatever You Feel Like Paying

Some of my clients can be rather wishful thinkers.

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Things you wanted to say to frustrating clients, but didn’t.

“Here’s what I want to pay for …”

To customers who tell me what they want to pay for a particular sign or service. I always want to tell them that I can’t go to the gas station and tell the cashier what I want to pay for a gallon of gas.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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