Digital Printing

The Wrong Target Audience

Target’s Times Square billboard doesn’t hit the spot with a blogger.

Published

17 years ago

January 25, 2008

Jacob Rieskamp Signs of the Times January 2008 Issue

A blogger has taken aim at a Target billboard in Manhattan’s Times Square that depicts a young girl in winter clothes making a snow angel. Amy Jussel, the founder of the Shaping Youth.org blog about marketing’s impact on youth, reprimanded the retailer for seeming to convey a more lurid message. Other ads featured a man skating over the bull’s-eye. Target responded that it wouldn’t respond to the blog post, which is a “new media channel.” Photo credit: Bennett Williamson

Related Topics:Digital Printing January 2008

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.