Brainstorms

You Don’t Need Uniforms to Make People Remember Your Company

Instead, try this low-effort tactic to make a long-lasting impression.

Published

10 months ago

June 13, 2023

Signs of the Times Staff Signs of the Times June 2023 Issue

A lot of people just don’t like the thought of wearing a uniform, even if it’s a polo shirt with a business logo. But how to send a “team” message without being a sartorial dictator? A colleague who attended a recent trade event (in another industry) believes he came across the answer: bright orange Nike sneakers, as worn by one busy crew at a major booth. “When you see the first pair of orange Nikes, you think, ‘Hmm. Bright shoes! Bet someone’s luggage was lost,’” he said. “See a second pair, though, and you think, ‘Wait … what’s up with that?’ After seeing the third pair, you know something is up, and you actually want to find out what the story is here.” So, become the sign business whose staff wears orange (or purple, or pink) shoes. People will remember you for it.

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The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.