Connect with us

Woulda Coulda Shoulda

This Customer’s Statement Really Pushed One Sign Pro’s Buttons

A total lack of respect for the production process.




Things you wanted to say to frustrating clients, but didn’t.

“Yep, no talent involved. No engineering, no layout skills, no paint, or any hard work. We just push buttons and these things print money!”

To the customer who, after taking a tour of my shop, asked me: “So you basically just push buttons on these machines and they do all the work?”

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at



Find it here! ISA Sign Expo 2023

Whether you're looking to grow your business or advance your career, ISA International Sign Expo® 2023 is the only place to find everything you need to be successful in the sign, graphics, print and visual communications industry.

Promoted Headlines




Most Popular