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This Signmaker Isn’t Using the Pandemic as an Excuse

Frankness takes the January mailbag by storm.

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On the Magazine and the Brain Squad

  • Love this [Brain Squad] program and appreciate the opportunity to be a part. — Derek Atchley, Atchley Graphics, Columbus, OH
  • Looking forward to seeing the [next] issue! — Bob Chapa, Signarama Troy | Metro Detroit, Troy, MI

Reader Requests

  • I would like to see more tips and techniques in your magazine. — Steve Rowe, SpeedPro Affinity Solutions, Sarasota, FL
  • It’s time we banded together as an industry and asked our representatives why they are not correcting the failed 301 policies implemented by the past administration. We have all been affected by them … I am surprised that the trade associations and press have not covered this. — Cain Goettelman, FLS Banners, Sturgeon Bay, WI

Material Matters

  • Why do some vinyl manufacturers still use a white release backing with white vinyl? Makes it virtually impossible to weed. — Jeffrey Cross, Cross Signs, Seminole, FL
  • What happened to the quality of MDO panels? The woodgrain and footballs are haunting with a gloss finish. The exact opposite of what this was to prevent. — Jerry Clark, Sign Design of Westline, Westline, PA

Over It

  • When do you think companies will stop using “the pandemic” as an excuse for everything? I can’t tell you how many times I hear, “we can’t this” or “we can’t that” because of “… the pandemic, you know…” I don’t know about you all, but our shop is running at 100% [and] our people have showed up every day all year… — Christopher Meinsen, Perspective1, Tampa, FL

The Best Compliment

  • Emails are easy. If a customer goes out of their way to write you a letter or a card and mail it to you, then you probably did the job way too cheap. Why else would they be so grateful? To me the best compliment is “you’re really expensive, but it was worth it.” — Gary Johnson, The Great American Sign Co., Basking Ridge, NJ

REACH OUT! We always love to hear from you. Send your Inbox letters to us at editor@signsofthetimes.com.

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