This To-Do List for Sign Managers Will Help You Put a Bow on the Summer Season

AUG. 28-SEPT. 3

MANAGEMENT Start a “Spark File” and never let a great idea get away. A spark file need be nothing more than a notepad you keep in your top pocket, a running Word file or a note-taking app on your phone.

SEPT. 4-10

ONLINE Your company should show up in the top three results for a Google search of “signs near me.” If not, get busy working on your search engine optimization (SEO).

APPAREL If most of the summer hustle is over, get some straightening up done to be better prepared for fall and winter apparel orders. Keep a close eye on stock with vendors. Contact clients who you know regularly place orders to alert them that they may want to do so early.

SEPT. 11-17

EMPLOYEES Remind staff to use all vacation hours before the end of the year.

MARKETING If you have great reviews, have won an industry reward, etc., don’t be modest. Blast it all over your social, compile a video of your amazing project and

SEPT. 18-24

FACILITIES Consider renovating or rearranging your lobby or showroom so you can fit more examples of your work for customers to see up close.

CUSTOMERS Call some of your top customers just to catch up. Forget business; simply ask them how they are. It will be a refreshing moment for both of you.

SEPT. 25-OCT. 1

TRAINING Do you have a fancy DSLR camera that no longer gets much use because you use your phone for everything? As good as iPhone and Samsung cameras are, you could likely get better with the right skills. Sign up for a course that teaches you how to take better product and social media pictures with your smartphone.

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