WE RECENTLY VISITED the Digital Signage Expo to explore opportunities for sign companies. A spokesperson from gold sponsor Gable (yep, they dropped “sign” from their name) told us that sign companies have been slow to adopt digital, but it’s something without which they would not have survived the recession.
Ready to offer digital, but not sure where to start? First, consider how you’re going to deliver content, whether via external computer, a content management system (CMS) or an onboard computer. In taking a site survey, consider light level. Proximity to windows and other high-light factors can require haze panels that disperse light and minimize reflectivity.
For any project, use commercial-grade LCD panels – no Costco TV screens. And today’s low-bezel options mean you can create an oversized screen inexpensively by juxtaposing four smaller panels rather than buying one big direct-view LED screen.
Finally, like LEDs, digital sign products should be backed by a warranty and a reputable manufacturer. As sign companies move into this space, we expect to see more and more small spaces become interactive. Think car buying kiosks in shopping malls that draw in buyers, despite being far from lots of gleaming new vehicles.
NEC Display Solutions of America Director of Product Marketing Kevin Christopherson contributed to these tips.
Mactac IMAGin RoughRAP
Make your next rough wall application easy & cost-effective with IMAGin RoughRAP and PERMACOLOR RAYZor LF3638G duo.
News1 week ago
Signshop Combats “Internet Pricing” with New Equipment
Dale Salamacha1 week ago
3-Year Sign Project for Luxury Hotel Nears the Finish Line
News3 days ago
Massachusetts Sign Company Becomes 100% Employee-Owned
News7 days ago
5 Points to Remember When Selling Neon Signs
News2 days ago
“Great Resignation” Continues with Record Numbers
Inbox2 weeks ago
Sign Pro Offers Customers a Blunt Education, and More Reader Thoughts from Our October Issue
Editor's Note1 week ago
With Great Power Comes Great Responsibility
Woulda Coulda Shoulda2 days ago
I Didn’t Say You Could Pay in Monthly Installments