Electric Signs

Toronto’s Air Canada Centre to Premiere its Omnivex Software System

Published

15 years ago

September 10, 2009

Susan Conner Signs of the Times September 2009 Issue

Omnivex Corp. (Concord, ON, Canada), a Microsoft Gold Certified Partner and provider of enterprise-level software for digital-signage networks, announced that their software will be used by Maple Leaf Sports & Entertainment Ltd. (MLSE) to power a large digital-screen network at Air Canada Centre in Toronto. The facility has hosted more than 27 million fans and more than 2,000 events, including hockey, basketball and lacrosse games, concerts and live events, since their doors opened in 1999. MLSE is a privately owned company and one of North America’s premier sports and entertainment corporations.

Phase one of the digital-signage deployment includes the use of Omnivex’s newest software product, Moxie, to manage a network of over 320 LCD screens at Air Canada Centre. Content will include a live video stream from inside the arena. The use of live data to trigger specific content is also key. So, for example, if a particular player needs to be highlighted after a goal, that content is triggered on the correct screens, and the entire screen format can morph as needed for those moments.

Also, information will be shown to aid in-facility navigation and promote upcoming events being held at the various MLSE facilities. Advertising space on the screens will provide a new revenue stream and augment traditional print advertising.

The Omnivex platform was part of the full, end-to-end, digital-signage solution for Air Canada Centre developed and implemented by consulting and services firm, Digital Display & Communications Inc.

Moxie software provides customers with a sophisticated toolset for managing large networks of screens. The software builds on Omnivex’s core competencies with data management, and includes advanced functionality for user-access rights and managing advertising networks.

Air Canada Centre’s digital signage system will be unveiled for fans and guests during the Maple Leafs’ preseason game against the Boston Bruins on September 16. Subsequent phases of MLSE’s deployment will continue in 2010, both at the Air Canada Centre and at other facilities managed or owned by MLSE.

MLSE owns the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors, MLS’s Toronto FC, the American Hockey League’s Toronto Marlies, Air Canada Centre and three digital channels — Leafs TV, Raptors NBA TV and GOLTV. Air Canada Centre is home to Maple Leafs, Raptors and the Toronto Rock Lacrosse team and host to some of the best entertainers in the world.

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